Created the website for In The Mood, the only escort owned and operated sex worker advertising platform in New Zealand. The platform is created by sex workers for sex workers, adding an authentic touch and allowing for personal connection. With a unique design style, we portray both richness and luxury while maintaining a simplistic and clean appearance.
2023
UX/UI
Lead Designer
My Process
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The Approach
To create the website for In The Mood, New Zealand's only escort owned and operated sex worker advertising platform, we had an in depth discovery session with the client to understand the wants and needs of the users and to establish the user journey. We paid special attention to the needs of both sex workers and their clients, ensuring a seamless experience for profile creation and client interactions.
Our design focused on establishing a distinctive brand that balances luxury with simplicity. We designed a streamlined registration process, an intuitive profile creation tool, and an easy to use client interface. The result is a website that offers an authentic, functional, and elegant hub for advertising and booking services, ensuring a personal connection for users while enhancing their overall experience.